Sales Pros - I started my career in the midst of a recession and have survived a total of 5 as well as 9/11 and COVID。 In all of those experiences， I have found that there are three sales truths:1。 There is a cycle to the financial system。 This was not caused byone event and there is not one event that will end it。2。 There are companies and sales individuals that will not make itprofessionally。 Companies will fold and sales individuals willdecide this career is not for them。3。 There are companie Sales Pros - I started my career in the midst of a recession and have survived a total of 5 as well as 9/11 and COVID。 In all of those experiences， I have found that there are three sales truths:1。 There is a cycle to the financial system。 This was not caused byone event and there is not one event that will end it。2。 There are companies and sales individuals that will not make itprofessionally。 Companies will fold and sales individuals willdecide this career is not for them。3。 There are companies and sales professionals that will not onlysurvive but will come out of this cycle better than they werebefore。If you want to be a part of that third truth as a Sales Pro， let me recommend Jeb Blount's newest book Selling In A Crisis。 Jeb is one of my favorite authors in any genre and his books have been a go-to， first-day read for me for years。This is a different book for him。 This is not necessarily a step-by-step guide that many of his books have been， this is a daily affirmation of the steps that you as a Sales Pro need to take to thrive in difficult times。If after reading this book， you feel like there is a gap in your skillset， Jeb then has complete books that will help you dig deep into developing those skills including Fanatical Prospecting， Selling the Price Increase， Objections， Virtual Selling， Inked， Sales EQ and more。My favorite line in this book is "Deals are won and lost discovery - not in presentations， asking for the sale， handling objections or negotiation。 To close sales in a crisis you must discover better。"You have a choice in these times， you can let the tide of these times carry you or you can take control and navigate your own ship。 Jeb can help you if you'll take his words and actions to heart。 。。。more